Cookie Policy – Tread At Tread, we’re all about keeping your journey smooth — whether it’s on the road or online. Just like a perfectly balanced tyre improves performance and control, our use of cookies helps us optimize your experience on our website. This policy outlines how we use cookies, what they do, and how you can manage them according to your preferences. We’re committed to transparency and putting you in the driver’s seat when it comes to your data. What are cookies? Cookies are small text files stored on your device when you visit a website. They don’t store personal details or harm your system — they simply help the site remember you and work more efficiently. Think of them as digital tread marks that let us know where you’ve been and how to make the ride better next time. Cookies support everything from remembering your location to tracking which tyre sizes you searched for — making your next visit faster and more relevant. Why we use cookies at Tread We use cookies to: Remember your preferred service center or region. Save your booking details and selected services. Tailor tyre recommendations based on vehicle type or past visits. Speed up navigation by remembering the pages you’ve already visited. Analyze how people interact with our site to improve layout and usability. Ensure the site runs smoothly and securely on all devices. Whether you're checking winter tyres or booking a rotation, cookies help us make that process simple and efficient. Types of cookies we use Essential Cookies These are required for basic site functions, like logging in to your account, placing an appointment, or accessing secure areas. Disabling them can break parts of the website. Functional Cookies These cookies store your preferences — such as your nearest Tread location, selected language, or saved vehicle details — to help personalize your visit. Performance and Analytics Cookies These help us understand how users move through the site. For example, we track which tyre brands are most searched or how long visitors stay on product pages. This data lets us improve speed, relevance, and overall design. Marketing and Targeting Cookies We may use these cookies to show you promotions, seasonal tyre deals, or reminders for your next check-up. They're used to keep you informed — not overwhelmed. Controlling cookies Most browsers allow you to accept, reject, or delete cookies through their settings. You’re free to adjust these at any time. Just remember: disabling certain cookies may affect how well our site performs or limit personalized features.